In the real world, nobody likes a lot of traffic. It means getting stuck in your commute and run the risk of getting late to school or work. But in the online world, every business owner desires traffic and the more traffic, the better. Traffic determines how many visitors are going to your website, which of the content they’re visiting and how long they’re staying. Therefore, traffic is a significant benchmark of how much exposure your site is getting from online visitors.
More Traffic Equal = More Opportunities
Your website’s traffic indicates how many potential opportunities you can make to convert visitors into subscribers and subscribers into paying customers. Think of the amount of traffic your site gets as the number of visitors looking around in your business’ physical store. Some of them may just be looking, while others are seriously considering a purchase.
Now, if your website is getting a lot of traffic, there’s a huge chance that some of these visitors have the intention of engaging with your business. You have far better opportunities to convert these visitors into new customers, and then turn them into returning customers. With that said, it’s easy to see how an enormous amount of website traffic could turn into significant profit.
Traffic Doesn’t Happen By Accident
There’s another critical aspect to website traffic that you have to keep in mind: it doesn’t happen by accident. People don’t just stumble into your site, peruse through the contents and then decide to do business with you. Traffic is mostly intentional, and you need to make a concerted effort in generating a significant amount of traffic to your business’ website.
How do you do this?
You can generate traffic in a variety of ways and different levels of complexity. One of the most crucial elements of building high-quality traffic is through search engine optimization or SEO.
SEO and Traffic
SEO is a technique that aims to put your website on the first page top results. When a person types in a keyword or keywords into the search bar, say “fondant cakes in New York,” it will generate a list of websites that rank high for those keywords. If you own the same business and your site does not make it to the first page results, then it’s safe to say that you’re not getting enough traffic. Consequently, not a lot of sales too.
Think of SEO as one of the best tools in digital marketing. Not only does SEO bring more traffic to your website, but it also targets traffic and focus on people who are more interested in buying from you. So to make it big in a challenging business market like in New York, you need an SEO consultant NYC expert. The SEO specialist can identify the flaws in your website’s SEO strategy and implement the best practices to generate more traffic and potentially help your business grow and level up.
In this day and age, you can’t dismiss the importance of online traffic and SEO to any business. We are living in a digital world, and we need to cope with the advancing technology. SEO is just one of the tools that you can take advantage, but it’s also one essential element that helps you keep up with the competition, or perhaps, even beat them.